Enhance Myths vs Facts: What Advisers Need to Know
We’ve just launched a new FAQ page to answer the questions we hear most often from the advice firms we partner with. To mark it, here are five of the biggest myths about the Lifetime Enhance service, and the facts behind them.
You can explore the full list of FAQs page by clicking here.
Myth 1: Enhance competes with adviser firms
Fact: Enhance exists to complement your business, not compete with it. We only support the clients you choose to carve out. That means your firm can focus on higher-value relationships, while every client continues to receive trusted, regulated support.
Myth 2: Clients feel abandoned when moved across
Fact: The transition is handled with care and clear communication. Clients are reassured that they are being placed in safe hands, with a service designed for their needs. They continue to receive regulated advice, annual reviews and ongoing support, while your firm retains peace of mind.
Myth 3: Lower-portfolio clients are always unprofitable to serve
Fact: With Enhance, these clients can be served sustainably. Our model blends adviser expertise with digital planning tools to deliver advice efficiently and at scale. The result is a service that protects client relationships, while creating capacity for your firm to grow.
Myth 4: Partnering with Enhance means losing control of client care
Fact: Advisers remain confident that every client is cared for. Enhance provides a relationship-led service underpinned by regulated advisers, regular communication and clear reporting. You gain capacity while we look after the client experience.
Myth 5: Client fees change when they move to Enhance
Fact: Clients stay on the same fee structure, ensuring continuity and trust. There are no hidden increases or unexpected charges, which makes the transition straightforward for both clients and advisers.
These are just five of the questions we’re asked most often. To see the full list and find out how Enhance helps firms grow without compromise, visit our the FAQs page here.
By Cameron Glynn, Marketing Officer at Lifetime
