What the 2025 Lifetime Money and Mindset Report tells us about the advice gap
The latest Lifetime Money and Mindset Report shines a light on something advisers already know well. The financial pressures facing UK consumers are not just about numbers on a page. They are about confidence, wellbeing, and the ability to make good financial decisions when it matters most.
This year, Lifetime undertook an independent survey of 1000 UK respondents to understand their feelings towards money, the current challenges people are facing and where the most painful pinch points lie. Read the full report here.
For advice firms, these findings reinforce a growing challenge. More people need support, yet capacity is already stretched and profitability must remain sustainable.
This is why Enhance exists, to help firms grow without compromise.
Confidence and capacity: a widening gap
According to the report, only 25% of people feel confident making important financial decisions. For the remaining 75%, uncertainty and confusion are everyday realities.
This lack of confidence does not just affect individuals, it directly impacts advisers. Those clients often need the most reassurance and time, but many clients may sit below your firm’s minimum portfolio boundary. Under Consumer Duty, that creates both commercial and regulatory pressure.
Enhance helps firms close that gap, ensuring every client receives ongoing support and compliant, relationship-led advice, while advisers stay focused on the higher-value relationships that drive long-term growth.
To see why bridging the advice gap is a growth strategy, not a risk, book a call with us today.
The rise of unregulated advice
The report also found that 37% of people rely on friends or family for financial guidance, and 1 in 3 now turn to social media for money advice.
These channels address a void, but not responsibly. The result is an audience of unadvised consumers who may not meet the thresholds of a typical financial planning service, but still want trustworthy guidance.
For advisers, this presents both risk and opportunity. By partnering with Lifetime Enhance, firms can maintain relationships with clients who would otherwise drift toward unregulated sources. Every client remains cared for, every firm remains compliant, and capacity is freed for growth.
To see how we help firms turn advice capacity into growth, book a call with us today.
Financial wellbeing and the human cost
More than half of UK adults say money worries affect their wellbeing, with 50% linking financial stress to poor sleep, anxiety, and reduced quality of life.
That is not just a consumer issue, it is a national one. Advisers play a crucial role in improving people’s sense of security and confidence, but doing so sustainably means having the right model in place.
Enhance helps firms achieve exactly that. We make it possible for every client to receive ongoing support, even if they fall below your firm’s portfolio boundary, without stretching your team’s capacity or compromising profitability.
To see what “grow without compromise” looks like in practice, book a call with us today.
The findings in the Lifetime Money and Mindset Report underline why segmentation is now essential, not optional. By addressing the advice gap, advisers can protect their business, their clients, and the reputation of the industry as a whole.
Enhance helps IFAs grow without compromise.
By Keerti Baker, Marketing Director at Lifetime
